Counseling

What is counseling?

Counseling is a form of psychosocial guidance aimed at helping people to change in a positive sense, create positive change, based on the human capacity to grow through the continuous interaction between insight and behavior. Counseling works a layer deeper than coaching, you might think of it as a lighter form of psychotherapy.

As a counselor, not only do I help you clarify and achieve your goals (coaching), I also guide you in resolving inner conflicts and clearing underlying blocks that hinder you in achieving those goals – freeing the path to realizing your dreams and aspirations.

My approach is grounded in positive psychology, with the core principle of strengthening people’s inherent capacities and positive qualities. One of these strengths is your natural self-healing ability:

In both your conscious and unconscious mind, you hold the capacity to grow and heal. Just as the body knows how to heal a physical wound, the mind has its own self-healing potential. In counseling, I focus on activating this capacity and removing any blocks that may stand in its way – so you can move through life with strength, energy, joy, and enthusiasm.


Short-term counseling program

In a short-term counseling program of on average 5–8 sessions, you gain clarity about what you’re struggling with and what you want to achieve. We explore your goals and preferences, you set meaningful priorities, and I help you resolve inner blocks (inner world). You will also work with a concrete action plan (outer world) to realize your goals and build your happiness — in our practice in Amsterdam Zuid or online.

Why short-term?

I believe clients deserve an approach that is focused, effective, and fast-acting. You want to overcome your challenges quickly and take concrete steps toward your goals. With a short-term, solution-focused, and positive approach, you can get started right away in a clear and targeted manner – so you can soon continue on your own with confidence and concrete steps toward your dreams and goals.


Client-based approach

Every person is unique. That’s why I work client-based, starting from the individual in front of me – their personality, background, experiences, mindset, emotional world, and dreams for the future. I use interventions and techniques from different disciplines, tailored to what best supports you.

I work as a strategic counselor, in contrast to counselors or therapists who follow only one method or technique. After all, no single technique fits every person. Therefore, I adapt my methods to what you need as a client and what aligns with your particular goals and challenges.

Would you like to experience what counseling can offer you? You are welcome to contact us for a free intro session — at our practice in Amsterdam Zuid or online.

Free intro session

When is counseling right for you?

Coaching focuses on unlocking your potential and is used when you want personal growth or to develop more effective behavior. In addition to insight, coaching provides practical tools to put your goals into action. The emphasis is on personal growth, self-confidence, and motivation.

Coaching helps you clarify what you want to achieve, how to approach it, and which concrete steps are involved. Sometimes, however, you know what you want and how to proceed, yet still struggle to make progress. In those cases, inner blockages, underlying beliefs, or emotional patterns may be holding you back.

This is when counseling is appropriate. Counseling helps you explore and break through these inner blockages and patterns, creating more space to realise your goals. It can be used for (temporary) psychosocial challenges, such as:

  • stress , overwhelm, anxiety, or panic symptoms

  • exhaustion, burnout, or persistent fatigue

  • low mood, sadness, or depressive feelings

  • difficulties in partner relationships, family, or household

  • low self-esteem or lack of confidence

  • relationship problems or divorce

  • tension symptoms or stress caused by major life changes

  • experiences of grief or loss, such as the loss of a loved one, job loss, or a relocation

  • loneliness or difficulty being alone

  • or other situations where you feel stuck and can use some support

When challenges are deeper-rooted, long-lasting, or linked to recurring patterns or past experiences, the focus shifts to understanding the underlying causes and creating meaningful change. Even with specific, problem-focused issues, I take a goal-oriented approach, helping you clarify what you want to achieve and use that focus to overcome your inner obstacles.

In short: coaching when possible, counseling when needed.
And when deeper insight is helpful, we will work together to determine which form of guidance is most appropriate.

You can always decide what you want to focus on. Sometimes, along the way, it becomes clear that a different approach better fits your needs. I focus primarily on you, carefully tailoring guidance to your goals, wishes, and pace. It remains your journey — in our practice in Amsterdam Zuid or online.

Not sure what's right for you? Schedule a free intro session.

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"You yourself, as much as anyone in the entire universe, deserve your love and affection."

- Buddha

Reach out for a free intro session.

Without pressure or obligation.

Free intro session
  • “Annemarieke creates a warm and safe environment with room for your personal needs and preferences. Her approach is both empathetic and effective, and she has helped me tremendously in finding my strength and overcoming my obstacles.”

    Robin (36)

  • “I have done several sessions with Annemarieke, and she has helped me tremendously. Her questions are spot on! She knew exactly how to guide me to the core of my issue, and through coaching and meditation she truly supported me in a powerful way.”

    “There was still a deep-rooted fear of failure that showed up as a saboteur. That block is now gone, and I feel incredibly liberated. Thank you so much, Annemarieke! You are truly excellent at what you do!”

    Michel (50)

  • “Annemarieke helped me gain clarity on important aspects of my career. She effectively translates insights into practical guidance, which has given me concrete tools to organize my work the way I want.”

    P.K.

  • "Annemarieke held up a clear mirror for me, in a positive way. I realized I had completely adapted myself to a life that didn’t fit who I am, but who I thought I should be. Now that I recognize and understand my giftedness, I dare to follow my own path and finally do what I’ve always wanted to do."

    A.M.

  • Annemarieke is someone who truly pays attention to you and to what's needed to make the sessions a success. I’ve learned a lot and gained more peace of mind. And the question I brought into the first session has been fully answered. Thank you!

    C.D.

  • "During my coaching program, I achieved much more than I had expected—far beyond my original coaching goals. It was a wonderful surprise to see that I could make it all work."

    N.V.

  • "Annemarieke is the first person with whom I spoke openly about my giftedness. I felt enormously understood, or actually: I finally understood myself. And I could immediately start to work on changing a number of things in my life with a positive effect. So glad I did this!"

    C.A.

  • "Annemarieke is a professional and approachable coach, combining her solid theoretical knowledge with practical tools and exercises in each session."

    "I highly recommend Annemarieke to anyone looking to take the next step in their professional or personal journey!"

    R.K.

  • "I thought I would never find my dream job. But now that I understand my giftedness better, I have a better understanding of what I want and need in a job. During the coaching program with Annemarieke, I found a nice job that I enjoy and in which I can grow in a way that suits me."

    M.V.

  • “My coaching program went really well. Annemarieke has a clear understanding of the tools she can use, and she always selects the right coaching techniques for me.”

    N.V.

  • “The way Annemarieke coaches, her energy, and her approach have helped me tremendously. Her dedicated methods and her professional insight lifted me in just one session.”

    Learning to look and (re)think for myself. Very positive and valuable. Thank you."

    R.J.

  • "Annemarieke is a professional and knowledgeable coach, she deploys the right tools to get the best out of the session.

    In addition, Annemarieke is an open, approachable and driven person that makes you feel like you can express everything."

    L.B.

  • Annemarieke can listen very well and pick out the most important points, which I find very clever. She is always optimally focused, this moment is really focused on me. That feels very special.

    N.V.

  • With questions and assignments, Annemarieke lets you think for yourself about what you're up against and how you can address it.

    A very fun and useful experience and I am looking forward to working on the new plans in the near future!

    F.W.

  • "In a coaching process of 6 sessions, Annemarieke helped me define and achieve my personal coaching goals.

    "Throughout all the sessions, I experienced a pleasant connection with a friendly, knowledgeable, and caring coach."

    R.K.

  • Online coaching works very well. Surprising. Extraordinary that it works well and yet also feels very personal.

    N.V.

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